Brand
Grow → Brand is the look, talk, and product facts every draft reads. Seed it from your website. You edit it. Brand saves. It does not publish, send, spend, post, or merge.
What you get
| Tab | Job |
|---|---|
| Style | Logo, palette, type. Creative stamps this onto images. |
| Voice | How drafts should sound. |
| Profile | One-liner, who it is for, who it is not for. |
| Product | What you actually sell. |
| Competitors | Who you compete with, so drafts stay honest. The public site still does not name them. |
| Sources | Website seed plus optional GitHub product context. |
Email, ads, pages, and Creative use the same kit so the work sounds like one company.
Seed from the website
- Open Grow → Brand.
- Paste your website URL on Sources, or use Build Brand from site.
- Edit Style, Voice, Profile, Product, and Competitors until they read true.
GitHub is optional extra context. The website URL is enough to start.
Approvals
Brand is not a publish step. Saving the kit does not send mail, spend ads, merge a PR, or post on social. The jobs that use Brand still ask.